7 Solid tips to better your email marketing open rate
Is the open rate of your emails not experiencing an increase as a result of your email marketing strategy? However, even if you are pleased with your open rate, would you be able to verify that your emails were opened and responded to, rather than simply opened and then removed from the inbox immediately afterward? How exactly does this take place? To begin, you must be aware of the percentage of emails that are opened.
The proportion of subscribers that received and opened your email campaign indicates your email open rate, which is computed based on the total number of subscribers. Those who got it but chose to ignore it or those who deleted it but never opened it are not the ones who are responsible.
It is not the quantity of emails that are delivered that accounts for it; rather, it is the number of emails that are opened. It is estimated that the average click-through rate for emails is 2.5%, whereas the average email open rate might range anywhere from 19-25%, depending on the business. However, the typical click-to-open rate is between 20 and 30 percent.
When it comes to anything that has to do with marketing, developing a plan for success demands that everything be planned and accurate. In order to guarantee that you have measures in place that provide you with feedback on how well your campaign performed, as well as benchmarks that allow you to evaluate your success over time, you should prioritise this. Planning and reviewing are necessary in order to attain the best possible results, which in this case is to achieve a high email open rate.
Regardless of the tactics that other businesses in your market are doing, you should not be hesitant to embrace them. The most effective course of action would be to acquire a competent mobile marketing team that will provide you with assistance and manage the calculations and technicalities. This article seeks to provide you with
1. One way to increase relevance is to segment the audience
One cannot place enough emphasis on the significance of segmentation in the context of email marketing. You need to be aware of what it is that they want from you. When you tie the content of your marketing email to an existing record of a client’s purchase, request, or inquiry, the content of your email becomes more relevant and less spam-like. Take comfort in the fact that your average open rate will increase!
2. Improve the efficiency of email delivery
Assuring that your emails are sent to your target audience and arrive in their inbox (rather than in their spam folder or junk mail) is the first stage in the process of email marketing. If your audience does not have access to the content you have created, then your efforts will be in vain. Businesses that use email marketing confront a number of obstacles, one of the most significant of which is the “bounce factor,” which refers to the tendency of emails to be rejected during transmission. Emails that “bounce” or “bounce back” are because of problems with the receiving account (which might be temporary or permanent) or because of a block on the email from the server that is receiving the email. Your sender reputation might be ruined over time if you have a high bounce rate, and your IP address could be included to a blacklist.
It is the responsibility of the receiving server to deliver the message back to the sender if a bounce occurs. The term “Return to Sender” is simply the digital equivalent of this technique. Consequently, what are some ways to enhance deliverability and prevent bounce backs?
3. Do not buy email lists! No matter what!
It is a common shortcut that individuals take in order to obtain a comprehensive list of receivers in the intention of advertising to potential customers. Extremely unfortunate. Either the receiver server fully stops you, or your message is sent directly to the spam bin. Both of these outcomes are possible.
Obtaining subscribers in a legitimate manner and allowing them to sign up immediately on your page or social media is essential. You may also get information that can be valuable in the segmentation of your emails by having them sign up directly instead of going via a third party.
4. Verify the authenticity of your email address
Authentication of email addresses is also often referred to as domain authentication. Valid information on the origin of emails may be obtained through the use of a series of procedures known as email authentication. These methods are designed to establish the ownership of the domain.
5. Determine the Appropriate Sequence and Frequency
The timing of the email marketing campaign that you send out is an important consideration. The day of the week, as well as the number of times each month that you send out bulk emails, also has a role. Nevertheless, it is also dependent on the particulars of your consumers and the product or service that you offer. The majority of emails are opened around eight in the morning, whereas the click-through rate is highest at five in the afternoon.
It is recommended that you send one email every week; however, it would be significantly more effective if you and your campaign team checked the statistics of your sector as well as what other businesses are doing.
6. Write to a single individual
Are you sure that your consumer is your first priority? Then, you need to make them feel as though they are.
Instead of writing to a thousand people, target a single consumer who is of great value. When you write about a specific consumer, you have a greater chance of capturing their attention (and lowering the rate at which they unsubscribe). That is the key to producing high-quality copywriting.
The services are being provided to them, and they are looking for what is in it for them, rather than for everyone else. Through direct communication with each individual consumer, you are able to build more loyalty from those customers. This is because each customer feels that you are paying attention to their specific requirements. Because of this, people are more likely to open an email that you send them once they have received it.
7. Use a sender name that is easily recognisable
Most people despise anonymous emails since they are typically sent by con artists or individuals who are phishing for those who are easily duped. it being the case, if the name of your company is “Pearson Haircare,” then it ought to be the name of the sender. A client could be expecting to hear from you, but because your email is not recognisable, it might be deleted straight away. This is another reason why it is essential to have this information.
Conclusion
Here is hoping that you have understood the article and are now aware of how you can boost your email marketing open rate with some solid tips. After purchasing a business email hosting for your enterprise, one thing you ought to know is that your customer’s data especially their email data and whatever you have after generating their lead will be safe and secure if you have a trusted provider with you.
